Working for the Empire State Realty Trust for over two years has shown me a first-hand dive into the revolutionary landscape of brand social media marketing. Here, I highlight some statistics of the account I have worked on, and some of the larger projects I have been a creative force in driving.
TikTok account stats while working there:
- Over 330 million views
- Over 1,300 videos
- 52 Million Likes
My Role on the Marketing Team
I am responsible for the brainstorming, shooting, editing, and posting of content. Working with a team that has doubled in size since 2021, we work collaboratively with talent and brands to achieve relevant and successful content. Following pop culture, we have made ourselves part of every conversation becoming an award-winning account. In addition to TikTok, I work on other platforms as well.
I also plan and execute other video projects for ESRT, including important brand partnerships and internal projects for leasing, marketing, digital, graphic design, event planning, and public relations.
Projects and Activations
In the videos, I am an "Empire State Bestie" - the on-screen character we made to make interactive content with celebrities. In the following content, you will see me as this character executing our content ideas with talent and brands. The following case studies were also huge PR successes for the Empire State Building and related parties.
Case Studies
Promotional Content with Disney+ for Percy Jackson TV Series
(over 24 Million Views in total campaign)
I was a direct contact on content planning with Disney+ and the Percy Jackson social team. I worked with cast, directing them for content. I was also responsible for content ideas and posting schedule.
iHeartRadio Christmas Music-Light-Show with Jimmy Fallon
I worked with the Tonight Show to organize a creative dance campaign to Fallon's new song. In addition to shooting content with Fallon, I also worked with iHeartRadio and Statefarm to edit the video of the music-to-lightshow premiering on the 80th Floor after Elvis Duran and Fallon's radio show recording and performance.
Promotional Content with Netflix for Stranger Things Season 4
I worked alongside a videography team to capture a longform video about the activation. Also worked with the cast for promotional content, and was in house photographer for the event
Jared Leto Climbs the Empire State Building
Working alongside Leto's team, I captured footage of the climb and edited it for social. Working collaboratively with Leto himself, we captured branded social content as well as shared assets for collaborative posting across both Leto and ESB's channels.